Senior citizens are the wealthiest consumer segment and have the largest disposable income of any population group. The average per capita discretionary income for Americans 50 and older is more than $8,400 per year, compared with $6,505 for Americans of all ages.

Senior citizens are living longer and more active lives than ever before. As a result, they have more disposable income to spend on financial investments, insurance plans, non-profit organizations, health, travel, gifts and general merchandise.

Advertising in Kaw Valley Senior Monthly allows businesses to reach the area's rapidly growing senior population with highly targeted messages at very affordable rates.

Kaw Valley Senior Monthly is distributed for free at over 150 locations in the Lawrence area and Topeka.