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Senior citizens are the wealthiest consumer
segment and have the largest disposable income of any population
group. The average per capita discretionary income for Americans
50 and older is more than $8,400 per year, compared with $6,505
for Americans of all ages.
Senior citizens are living longer and
more active lives than ever before. As a result, they have more
disposable income to spend on financial investments, insurance
plans, non-profit organizations, health, travel, gifts and general
merchandise.
Advertising in Kaw Valley Senior Monthly
allows businesses to reach the area's rapidly growing senior
population with highly targeted messages at very affordable rates.
Kaw Valley Senior Monthly is distributed for free at over 150 locations
in the Lawrence area and Topeka.
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